Social media image sizes: every platform in 2026
Social platforms crop, compress, and resize whatever you upload. Get the dimensions right and your image appears exactly as you designed it. Get them wrong and your headline gets sliced off, or your photo turns into a blurry mess.
Specifications change regularly, so treat this as a reference to check rather than memorize.
Quick reference
- 1080 × 1350 (4:5) — feed posts on Instagram, Facebook, LinkedIn, Threads
- 1080 × 1920 (9:16) — Stories, Reels, TikTok, Shorts
- 1200 × 630 — link preview images
- 1000 × 1500 (2:3) — Pinterest
- 1280 × 720 (16:9) — YouTube thumbnails
- JPG for photos, PNG for graphics with transparency
Need the full breakdown for a specific platform? Jump to Instagram, Facebook, X, LinkedIn, TikTok, Pinterest, YouTube, or Threads below.
The one size that works almost everywhere
If you only remember one thing: 1080 × 1350 pixels (4:5 portrait).
This ratio performs well on Instagram, Facebook, LinkedIn, and Threads. It takes up more vertical space in a mobile feed than a square, which means more screen time as someone scrolls past.
For anything full-screen — Stories, Reels, TikTok, Shorts — use 1080 × 1920 pixels (9:16).
A width of 1080 pixels is the practical baseline across nearly every platform. Uploading wider rarely helps, since most platforms downscale to around this width anyway.
Instagram changed its profile grid from square to a taller 3:4 portrait layout in January 2026, which made portrait the default consideration rather than square.
| Placement | Size | Ratio |
|---|---|---|
| Feed post (recommended) | 1080 × 1350 | 4:5 |
| Feed post (square) | 1080 × 1080 | 1:1 |
| Feed post (landscape) | 1080 × 566 | 1.91:1 |
| Stories / Reels | 1080 × 1920 | 9:16 |
| Profile picture | 320 × 320 minimum | 1:1 |
Square posts still work, but they appear cropped on the portrait grid, so any important detail near the top or bottom edge can disappear from your profile view.
Facebook and Instagram share most specifications through Meta, so designing once at 4:5 covers both feeds.
| Placement | Size | Ratio |
|---|---|---|
| Feed post | 1080 × 1350 | 4:5 |
| Stories | 1080 × 1920 | 9:16 |
| Shared link preview (Open Graph) | 1200 × 630 | 1.91:1 |
| Cover photo (desktop) | 820 × 312 | — |
| Cover photo (mobile) | 640 × 360 | — |
| Profile picture | 320 × 320 minimum | 1:1 |
Cover photos are tricky because the desktop and mobile crops are different. Keep anything important — text, faces, logos — in the center, away from the top and bottom edges.
X (formerly Twitter)
X still favors horizontal images more than the other feed-based platforms.
| Placement | Size | Ratio |
|---|---|---|
| In-feed image | 1600 × 900 | 16:9 |
| In-feed image (square) | 1080 × 1080 | 1:1 |
| Link preview card | 1200 × 628 | 1.91:1 |
| Header / banner | 1500 × 500 | 3:1 |
| Profile picture | 400 × 400 | 1:1 |
Your profile picture overlaps the lower-left corner of your header, so avoid placing anything important there.
| Placement | Size | Ratio |
|---|---|---|
| Feed image | 1200 × 1200 | 1:1 |
| Feed image (portrait) | 1080 × 1350 | 4:5 |
| Shared link preview | 1200 × 627 | 1.91:1 |
| Personal cover photo | 1584 × 396 | 4:1 |
| Company page cover | 1128 × 191 | — |
| Profile picture | 400 × 400 minimum | 1:1 |
LinkedIn’s audience is scanning quickly during work hours, so clarity beats density. Larger type and fewer elements tend to perform better here than on visual-first platforms.
TikTok
| Placement | Size | Ratio |
|---|---|---|
| Video / image post | 1080 × 1920 | 9:16 |
| Profile picture | 200 × 200 minimum | 1:1 |
TikTok overlays the interface — caption, username, buttons — along the bottom and right edge. Keep key content within roughly the center 80% of the frame.
| Placement | Size | Ratio |
|---|---|---|
| Standard pin | 1000 × 1500 | 2:3 |
| Long pin | 1000 × 2100 | — |
| Profile picture | 165 × 165 | 1:1 |
Pinterest is the one major platform where 2:3 outperforms everything else. Pins wider than 2:3 get truncated in the feed.
YouTube
| Placement | Size | Ratio |
|---|---|---|
| Thumbnail | 1280 × 720 | 16:9 |
| Channel banner | 2560 × 1440 | 16:9 |
| Profile picture | 800 × 800 | 1:1 |
The channel banner is displayed very differently across TV, desktop, and mobile. The safe area — visible on every device — is roughly the central 1546 × 423 pixels.
Threads
Threads syncs your profile photo with Instagram and generally follows Instagram’s conventions. There are no strictly published specifications, but 4:5 portrait performs well, and 1200 pixels wide is a reasonable minimum for link preview images.
File formats and size limits
Format. Use JPG for photographs and PNG for logos, text, and anything needing transparency or crisp edges. WebP is accepted on most major networks now, but JPG remains the safest universal fallback.
File size. Every platform re-compresses what you upload, so there is no benefit to submitting an enormous file. Rough upload caps:
| Platform | Approximate limit |
|---|---|
| Facebook / Instagram | ~8 MB |
| 8 MB (3 MB for company pages) | |
| 20 MB | |
| X | 5 MB |
Staying well under these limits is better anyway. A heavily compressed source file gives the platform’s own compression less to degrade.
The safe-zone strategy
Rather than designing separately for every platform, build one master file and export variations from it.
- Create your design at 1080 × 1920 (9:16, the tallest common format).
- Keep all essential elements — logo, headline, faces — inside a central 1080 × 1350 safe zone.
- Export a 4:5 feed post, a 1:1 square, and the full 9:16 story from that single file.
Because everything important sits in the center, no platform’s crop removes it.
A practical workflow
- Resize to the target dimensions. Use the resize tool to set exact pixel dimensions for each platform.
- Split for grid posts. For an Instagram grid or panorama, the split tool cuts one image into evenly numbered pieces with the naming already in order.
- Compress before uploading. Smaller source files upload faster and survive platform compression better. The compression tool handles this.
- Add a watermark if needed. For product photos being reposted elsewhere, the editor can place a text or logo watermark.